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Williamsburg High School for Architecture and Design

Redefining Career & Technical Education in New York City Since 2009

You are here: Home / Teacher Posts / BRANDING YOUR COMPANY

BRANDING YOUR COMPANY

February 5, 2015 By Ms. Bruno

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Aim:

What are the benefits of marketing and branding your company when selling a product?

Objective: SWBAT

  • Examine the impact of popular brand and logos
  • Explore the effectiveness of different kinds of logos for the various fields within architecture

Aim:

What elements go into creating an effective logotype?

Students Will Be Able To:

  •  List the various elements of a logo
  •  Examine what makes a brand attractive to the market

VOCABULARY:

Logotypes

Branding

DIRECT INSTRUCTION:

A Good Logo should:

• Be unique

• Be reproducible

– Resizable

– Color, B&W, fax, on fabric

• Follow basic design principles

– Space, color, form, clarity

• Represent the company appropriately

• Speak to the target audience

Golden Rules of Logo Design

• A logo should clearly represent an organization’s identity.

– Keep it simple, keep it simple, keep it simple

– Logos should be effective at a large and small scale

– Logos should be effective in color and black & white

INDEPENDENT PRACTICE:

Students will work in groups to continue developing their logotypes.

Things to consider in the group process

  • Your company’s niche focus
  • In what ways is your company’s logo unique
  • How does your logo represent your organization’s identity?
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Filed Under: Teacher Posts

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About Ms. Bruno

Ms. Bruno has been an Assistant Principal at Williamsburg High School for Architecture and Design since 2009. She oversees the departments of Science, Mathematics, Architecture and Design (Career and Technical Education (CTE)), Physical Education and Health. She can be reached at 718-388-1260 ext. 2080, or bruno@whsad.org.

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